STARBUCKS INTRODUCES A BREAKTHROUGH REFRESHING BEVERAGE– STARBUCKS REFRESHA - Square Meal


 
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STARBUCKS INTRODUCES A BREAKTHROUGH REFRESHING BEVERAGE– STARBUCKS REFRESHA

STARBUCKS INTRODUCES A BREAKTHROUGH REFRESHING BEVERAGE– STARBUCKS REFRESHA

Brand new beverage created from green coffee extract and fruit juice will be unrivalled in quenching summer thirst!

 

Prague July 9, 2013 - Starbucks Coffee Company (Nasdaq: SBUX) and its joint venture partner AmRest Holdings SE (WSE: EAT) enrich their permanent offer with a completely new and innovative product range which will provide a revolutionary way to refresh and recharge. The new Starbucks Refresha brings a distinctly new take on thirst-quenching refreshment while providing a natural boost of energy from green coffee extract, fruit juice and real fruit resulting in delicious low calorie beverage (100 calories or less depending on the size of the beverage). Starbucks Refresha is available in two flavors in the Czech Republic – Cool Lime and Berry Hibiscus.

The source of energy in Starbucks Refresha beverages is natural caffeine extracted from unroasted high-quality arabica beans. The taste of the beverage is very different from that of conventional coffee; it is mild, fresh and fruity, therefore Starbucks Refresha is the perfect choice for people who don’t usually opt for coffee drinks, but still want to recharge themselves with fresh energy. Starbucks Refresha beverages contain real fruit without the use of preservatives and are prepared from fruit juice, green coffee extract and ice. Starbucks Refreshas contain varying amounts of natural caffeine according to cup size (Tall - 30 to 40 mgs, Grande 40-55 mgs, and Venti 60-85 mgs).

Starbucks Refresha are accompanied in the summer offer by Starbucks® Kati Kati Blend seasonal whole bean coffee and delicious desserts Raspberry Cranberry Porridge, Raspberry Cranberry Müsli, a Nougat Donut, and a Blackberry Donut. It will be possible to continue enjoying your favorite combinations of Frappuccino beverages for the rest of the summer. The new offer is available in Starbucks stores from the 9th of July and will run until the 3rd of September.

”This summer we are introducing local customers to the new refreshing Starbucks Refresha beverages that offer great refreshment and a source of natural energy not only in the hot summer months. Starbucks has always strived to provide its customers with a variety of options, whether through personalizing their drinks or new product ranges like Frappuccino. Starbucks Refresha beverages are another example of this, and the perfect choice for customers who don’t usually go for coffee, but still want a little caffeine lift and the good news is that Refresha  is also a low calorie option” said Brian Aherne, Regional Director of Operations for Czech Republic and Southern Poland. ”Starbucks Refresha have become very popular in the US and other countries and we believe that it will find fans in the Czech Republic as well.”

Products introduced within summer promo:

Starbucks Refresha beverages – NEWS! – are made with green coffee extract, a natural source of energy, and real fruit juice to create a thirst-quenching, low calorie beverage. 

 

Cool Lime - A refreshing blend of lime and lemon with a hint of mint and cucumber, mixed with a bit of lime and green coffee bean extract, all served with ice. This zesty drink is perfect for relaxing in the park on hot summer days.

Berry Hibiscus - A great combination of juicy red currants and blackberries with a hint of hibiscus. All hand-mixed with pieces of blackberry and green coffee bean extract, served on ice. This drink looks and tastes like summer in a cup.

 

Other products introduced within summer promo

Whole bean coffee:

  • Starbucks® Kati Kati Blend – NEWS! – is a mixture of beans from East Africa (Kenya and Ethiopia) with citrus and spice notes. It is juicy and refreshing and perfectly suited for summer fruit - a bowl of fresh citrus fruit and the best way to enjoy this coffee is in the sun. This coffee is great in both iced and hot versions.

Desserts:

  • Raspberry Cranberry Porridge

  • Raspberry Cranberry Müsli

  • Nougat donut

  • Blackberry donut

Summer II promo is also launching new cup and tumbler designs.

In the period from 9th - 22nd July, between 14:00 and 16:00, Refresha happy hours will run in all Starbucks stores and customers will be able to enjoy Refresha beverages with a 50 % discount during that time.

Another special offer will run in all coffee stores during uly/August- during this period customers will get a Refresha beverage for free when buying a “cold tumbler” - these will be displayed in a basket in every store.

 

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